ABOUT | Sally Sephora

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ABOUT ME

Hi, I'm Sally

I know what it’s like to start with nothing but a dream and a love for weddings. I’ve been there. And now, I’m here to help you turn that dream into something real.

I know what it’s like to be at the beginning, full of ideas and questions. When I started out in 2009 on the shores of Lake Como, I had no roadmap — just a deep passion for weddings and a determination to make it work.

Fast-forward to today, and I’ve built a multi-award-winning wedding planning business and franchised it across Europe, helping other planners do what they love in some of the most beautiful places on earth.

But here’s the part that matters most:
Now it’s your turn.

What I Do

I help aspiring wedding planners:

Find clarity on what kind of business they want to build
Learn practical, tried-and-tested planning skills
Avoid common mistakes
Take real steps toward launching a wedding business they love
Connect with others on the same path

Whether you’re just starting out or ready to take the leap, I’m here to support you with guidance, resources, and real expeience from someone who’s been there.

COMING SOON:
MY NEW BOOK!

I'm beyond excited to be publishing my 12-step course book — a hands-on, story-filled guide to setting up your own wedding planning business. It’s everything I wish I’d had at the beginning, packed into one place.

“You don’t have to do this alone. You just need someone who’s already walked the path before you.”